Purplepill.com, AstraZeneca’s brand website for their heartburn treatment Nexium, generated the most traffic in the second quarter of 2008 compared to other pharmaceutical marketing sites, according to comScore.

The site had more than one million unique visitors, up 55% from last year.

Takeda’s diabetes drug Actos ranked second, with 855,000 visitors; and Sanofi-Aventis’ insomnia medication Ambien took third place with 756,000.

AstraZeneca has aggressively marketed Nexium this year, running approximately twice as much online display advertising in Q2 as either of its major competitors, Prevacid and Aciphex.

AstraZeneca is a large Anglo-Swedish pharmaceutical company headquartered in London.

Click here for more information on pharmaceutical jobs in your area.

Add To Favorites

Email To Friend

Back To Archives

Testimonial of the Week

What I liked about the service is that it had such a comprehensive collection of jobs! I was using a number of sites previously and this took up so much time, but in joining EmploymentCrossing, I was able to stop going from site to site and was able to find everything I needed on EmploymentCrossing.

John Elstner Baltimore, MD

+ Read More Testimonial

Only PharmaceuticalCrossing consolidates every job it can find in the domain and puts all of the job listings it locates in one place.

We have more jobs than any other job board.
We list jobs you will not find elsewhere that are hidden in small regional publications and employer websites
We collect jobs from more than 4,429,376 websites and post them on our site.
We are private, and therefore far fewer people are applying for the jobs on our site than are applying for those on public job boards.